Amazon says the feature of being able to create playlists has been one of Alexa’s most requested voice features. When listening to music, the user can state, “Alexa, add this to my playlist,” or “Alexa, create a new playlist.” The user can ask Alexa to add songs to specific playlists that have been previously created. It’s that simple.
The support for the feature is now available on both iOS and Android apps. Prime Music streamers and Amazon Music Unlimited subscribers will also be able to use these new features.
Those on the Amazon Music Unlimited Echo Plan can also voice-command their playlists. The Unlimited Echo Plan enables Amazon Music available on the Echo, Echo Dot, Echo Show, and Amazon Tap.
The latest feature adds yet-another weapon to Amazon’s fast-growing music streaming services. It’s been said that Amazon Music Unlimited has the second-highest tally of music subscribers, though numbers haven’t been verified. Regardless, Amazon’s position in streaming music looks extremely strong, with voice activation being a potentially huge part of the company’s future music plans.
Smart playlist recommendations and voice-activated music playback systems could easily spell the difference between Amazon and competitors like Spotify. Apple is also competing for a piece of the voice-activated playlisting game, by spending billions to make music organization and playback easier than ever.