Apple Music has announced a new feature to for artists to connect with fans.

Promote is a tool on Apple Music that empowers artists to create personalized social assets, which they can use to promote their latest releases and commemorate their achievements. With Promote, artists can effectively market their new music videos, generate buzz for upcoming releases, and share significant milestones such as hitting new highs in plays and Shazams or being featured on curated playlists. In summary, Promote is a versatile platform that enables artists to achieve a range of promotional goals on Apple Music. Using Linkfire technology, artists can share their assets effortlessly to their social media channels with just one share link.

Promote is readily available to artists via the Apple Music for Artists web and iOS app. Artists can create their account by visiting artists.apple.com. As a label representative, you can be granted access to the platform by the artist or their managers, and it's recommended that you collaborate to leverage all the tools and features available.

To stay up to date on all the latest from Apple visit artists.apple.com.