Mar 15, 2023

Beatport announces NEW digital collectible marketplace called ''

Beatport announces NEW digital collectible marketplace called ''

Define Creative collaborated with Beatport to create and design, which is set to launch on Aventus, a web3 solutions provider for enterprises and parachain in the Polkadot ecosystem. This new platform marks Beatport's first permanent presence in the web3 space, and it will allow labels and artists to develop and sell exclusive digital assets while enhancing fan engagement. Through this platform, artists, producers, and record labels can take advantage of the benefits of web3 while offering music fans a means to discover digital collectibles and strengthen their bond with their preferred artists and DJs.

“The electronic music community has always been at the forefront of cultural shifts and their early embrace of web3 and all of the promise it offers is no different,” adds Ed Hill, SVP of Beatport’s Media Group. “To user in a new era for the electronic music space, we felt it was important to join forces with a trusted, long-time leader in the blockchain space. Polkadot’s open and interoperable ecosystem enables us to seamlessly tap into web3 and celebrate electronic music by connecting fans with their favorite artists in unique and powerful new ways.”

Beatport has stated that digital collectibles can function as tools for engaging with fans by giving them early access to exclusive features such as unreleased tracks, discounted tickets, and access to global events and interactive experiences, all of which can be accessed through these collectibles. From a technical standpoint, the NFTs will be disseminated through Aventus, a blockchain based on Polkadot that assists established enterprises in offering web3 use cases from their diverse selection of modular and combinable products.

Apart from the release of, Beatport and Polkadot will collaborate on 10 significant events within the next 18 months. Each event will commemorate the launch of a new NFT collection that can be accessed through Polkadot-integrated wallets. Beatport will oversee the production of these events, which will coincide with major music and web3 events.