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May 18, 2023

TikTok has officially announced the ‘Artist Impact Program

TikTok has officially announced the ‘Artist Impact Program

TikTok has introduced the 'Artist Impact Program,' which expands its Commercial Music Library with over a million songs and sounds from both emerging and established artists.
According to TikTok, sound is considered crucial to the TikTok experience by 88 percent of its user base, and 68 percent of users have better brand recall when their videos feature songs they enjoy.
To assist businesses of all sizes in leveraging TikTok more effectively, the company has introduced the Commercial Music Library (CML). It is a global music library that is "pre-cleared," making it simpler for brands to discover music for their TikTok content.


With the Commercial Music Library, brands can access over a million songs and sounds from both emerging and established artists. This resource enables brands to become creative storytellers, engaging new audiences in fresh and unexpected manners with ease and speed.


Photo credit Solen Feyissa